Punjab
Pilot Projects Completed
Project: Multan Handloom Cluster
Location: Multan
Intervention: - Product Design & Marketing
Duration: 8 months
Beneficiaries: Direct 90 (all males)
Partner Organization: All Pakistan Handloom & Traditional Textile Manufacturers & Exporters Association
This project was initiated with the help of All Pakistan Handloom Association in Samejabad, in the surrounding area of Multan.
Primarily, the skill prevailing in Multan is a handloom work at a cottage level. The handloom manufacturers of Multan are involved in manufacturing of very diverse range of products mainly divided in two broad categories apparel and home textile. Since the home textile products like floor mats, table mats, kitchen ware items etc. are very popular in Multan and have a great demand in the market, it was proposed that AHAN will focus on existing strengths of a cluster i.e. home textile products. The production process for handloom products starts from product designing. The manufacturers of Multan do not have the capabilities and facilities of product designing whilst the designs were provided by the retailers/traders/middle men.
Therefore AHAN decided to intervene in developing and improving the design standards as well as to create retail marketing facilities for the manufacturers.
The designs assistance was provided through AHAN’s in house designers on the chosen products, table mats and floor mats. Hence, twelve designs were provided in table mats and fifteen designs in floor mats. The idea was to get the production made and subsequently create market linkages for the manufacturers.
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Project: Lacquer work / Woodwork
Location: Sargodha - Sillanwali
Intervention: Marketing
Duration: 12 months
Beneficiaries: Direct 80 (all males)
Partner Organization: Strengthening Participatory Organization (SPO)
Sillanwali Lacquer art cluster has strength in its products & designing, with acceptability in the market. The major problem of this cluster was to market their products. Lacquer work products were being sold at local level only through arts and crafts outlets. However, owing to its unique craftsmanship, that product has a number of potential markets.
AHAN planned to provide assistance and intervention focused on new market development. This involved the artisans practically in various marketing campaigns & activities like exhibitions participation, direct marketing and contacts with exporters and corporate institutions.
Therefore, market linkages were created for these crafts persons.
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Project: Blue Pottery and Tiles
Location: Multan
Intervention: Technology up-gradation
Duration: 12 months
Beneficiaries: Direct 12 (all males)
Partner Organization: Multan Arts Council
The cluster of ceramic pottery of Multan enjoys a distinguish status through out the world. The expertise of Multani Naqash is world renowned. Through this project better kilin has been introduced for the efficient production of blue pottery products.
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Project: Silver Jewelry
Location: Bahawalpur
Intervention: Product Development Training
Duration: 2 Weeks
Beneficiaries: Direct: 10 (all males)
Partner Organization: - Beacon House National University , Ruby Jewelers & Bahawalpur Chamber of Commerce & Industries
Silver has been known and used for thousands of years. Bahawalpur region in Punjab is known for its silver jewelry artisans historically. It has been famous for its peculiar designs, finishes and specifically the craftsmanship. Keeping the potential of this sector in view, a training workshop of 10 entrepreneurs at Beacon House National University with collaboration of Ruby Jewelers and Bahawalpur Chamber of Commerce & Industry was conducted. The objective of this project was to introduce modernized versions of traditionally made silver jewelry in Kundan.
The market linkage for these artisans was developed with TANEEZ and with designers Amna Sharif and Irum Zia.
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Project: Hand Embroidery, Crochet
Location: Bahawalpur
Intervention: Product Development Training
Duration: 1 month (15 days each)
Beneficiaries: Direct: 42 (all females)
Partner Organization: - Rizwan Beyg, Punjab Small Industries Corporation, Bahawalpur Rural Development Project, Cholistan Development Council
This pilot was initiated with the partnership of Cholistan Development Council, Punjab Small Industries Corporation, Bahawalpur Rural Development Project and with the assistance of designer / consultant Mr. Rizwan Beyg from Karachi. The designer is currently manufacturing his hand embroidery line in Bahawalpur. The idea of this project was to prepare master trainers through the workshop and give them a vision of quality measures required by designer outlets across the country. The training workshop exclusively taught 13 types of basic and complex embroidery stitches.
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Project: Hand Embroidery, Crochet
Location: Bahawalpur - Mathera
Intervention: Product Development Training
Duration: 2 months
Beneficiaries: Direct: 25 (all females)
Partner Organization: Cholistan Development Council
This pilot has been initiated with Cholistan Development Council. Mathera is located in Tehsil Yazman; district Bahawalpur which falls in the Cholistan area. AHAN has replicated the Rizwan Beyg Pilot Project here with the training of 13 types of embroidery stitches.
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Project: Textile, Embroidery 13 Stitches
Location: Bahawalpur – Village Janu Wala and Village Sandan
Intervention: Product Development Training, Marketing
Duration: One month each
Beneficiaries: Direct: 20 per project (all females)
Partner Organization: Bahawalpur Rural Development Project (BRDP)
The successful results of Rizwan Beyg hand embroidery training lead to replication in Janu wala and Sandan areas of Bahawalpur. Market linkages were developed for the crafts women with various designers.
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Project: Hand Embroidery – Phase I & II
Location: Muzaffargarh – Khar Garbi
Intervention: Product Development Training
Duration: 15 days each phase
Beneficiaries: Direct: 26 & 40 (all females) respectively
Partner Organization: Darray Foundation
Primarily, the skill prevailing in Muzaffargarh is hand embroidery and significant numbers of women are involved in it. It was conducted by the master trainer of Rizwan Beyg’s training project. These projects are reaping fruitful results in providing employment to women.
Skilled village women are now aware of fabric embellishment, raw material and embroidered work quality in urban areas where they can earn higher profit margins.
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Project: Rohi Handloom Fabric
Location: Bahawalpur
Intervention: Product Development Training, Marketing, Microfinance
Duration: 12 months
Beneficiaries: Direct: 135 Females and 210 Males
Partner Organization: National Rural Support Program
A project in collaboration with a NRSP – National Rural Support Programme (NRSP) was organized for a period of twelve months. Clusters were identified from villages of Bahawalpur for training on handloom weaving. The number of people who got benefited from this training were 345, 135 females and 210 males. This project not only equipped these people on production of handloom fabric but also provided them with a market linkage. NRSP has set up its own marketing outlet at Bahawalpur, through which the products are being sold. NRSP further facilitated its beneficiaries with micro credit in terms of providing a handloom to each beneficiary. This is provided on easy monthly installments on the condition that beneficiary has started earning. Production capacity and quality of work was enhanced and the price paid per yard increased from Rs. 17 to Rs. 25. The project proved to be vital in improving the livelihood of under-privileged people.
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Project: Fabric block printing, screen printing and tie & dye.
Location: Chungi Ammar Sadhu, Soha Asil – Lahore
Intervention: Product Development Training
Duration: 6 months
Beneficiaries: Direct 55 (all females)
Partner Organization: Karvaan Crafts Foundation
This project has been formulated in partnership with Karvaan Crafts Foundation. The beneficiaries were identified from urban slums Kahna & Sooha Asil located on Lahore-Kasur road.
Two separate trainings were conducted; one each on Pattern Making, Screen Printing and Tie & Dye/Block Printing. Initially, production orders were placed by Karvaan for sales through their outlets. They are preparing cushions, bags, kurtis, etc.
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